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NEWS RELEASE
November 4, 2005
Contact: Tracie Cayford, (801) 538-8777
Utah Tourism Board Approves Co-op Marketing Applications
State Money to Promote Utah Destinations, Events
Salt Lake City – Members of the Utah Board of Tourism Development have approved more than $790,000 in state spending in the first round of applications for Utah’s new Cooperative Marketing program. Non-profit tourism entities are eligible to apply for the $2 million appropriated by the legislature for the current fiscal year to promote Utah to out-of-state visitors.
At its monthly meeting in Salt Lake City this morning, the board considered 39 applications totaling nearly $1.9 million in requests for the state funding. The following applications received approval:
· Deaflympics $100,000
· Ski Utah $94,271
· Moab Music Festival $6,007
· Heber Railroad $10,000
· Salt Lake CVB - Ski Salt Lake $75,000
· Moab CVB $100,000
· Alta $5,000
· Heber Valley Chamber of Commerce - Golf Wasatch $20,000
· Heber Valley Chamber of Commerce - Snowmobiling $10,000
· Salt Lake Airport / Park City $112,500
· Garfield County $67,334
· Park City Jazz Foundation $25,500
· Ogden-Weber CVB $11,250
· Kimball Arts $19,688
· Sevier County CVB $18,750
· American West Heritage Center $49,592
· Cache Valley CVB $14,852
· Wayne County $8,029
· Union Station $8,750
· Zion and Bryce $33,500
“We were gratified at the overwhelming response we received in this first go around for the opportunity to partner with the state and leverage Utah’s advertising dollars,” said Leigh von der Esch, managing director of the Utah Office of Tourism, Governor’s Office of Economic Development. “The committee was impressed with the cost benefit ratio and leveraging of advertising dollars that the successful applicants presented.”
Those eligible for the co-op program include cities, counties, non-profit destination marketing organizations (DMO’s), and similar public entities that have been established as a non-profit for a minimum of one year. The Utah Office of Tourism will match up to 50% of the cost of a marketing project. All projects must utilize the state brand and have a call to action.
The next application deadline in the first funding cycle is December 1, 2005 and the second funding cycle will begin in February 2006. The application and guidelines can be downloaded at http://travel.utah.gov.
For additional information on the co-op guidelines and application form, please contact the Utah Office of Tourism, 300 N. State St., Salt Lake City, Utah, 84114, (801) 538-1900.
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