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NEWS RELEASE
September 2, 2005
Contact: Tracie Cayford, (801) 538-8777, (801) 541-3352-cell
Utah Tourism Office Branding Listening Tour Visits Northern Utah
Stops Planned in Ogden/Logan
Salt Lake City – The Utah Office of Tourism will host public meetings in northern Utah next week to get public input on a new brand to promote the state. The statewide Branding Listening Tour will lead the office to a dozen Utah cities over the next month. More than 20 participants discussed Utah’s attractions and quality of life during the first meeting held in Vernal on August 30 at the Utah Field House.
“The first stop of the tour was well attended by private industry and our tourism partners,” says Leigh von der Esch, managing director of the Office of Tourism, Utah Governor’s Office of Economic Development. “We got great input in Vernal and look forward to the ideas and thoughts of our partners from throughout the state.”
Upcoming Meetings:
“We want to make sure Utah residents have an opportunity to tell us what makes their state unique as we get ready to launch a branding and advertising campaign to increase the number of out-of-state tourists, lengthen tourist visits, and boost visitor spending,” says von der Esch. “Utah aspires to develop a branding platform that captures the Utah experience and essence, including the sound, feel and color of the state. Who knows this better than our own tourism partners?”
The Utah Legislature has allocated $14 million to be spent on tourism promotion over the next two years. The Utah Office of Tourism is working with W Communications in Salt Lake City to develop the branding strategy. The state plans to unveil its new branding strategy at the World Travel Market in London in November.
For questions on the branding tour, please contact the Utah Office of Tourism, 300 N. State St., Salt Lake City, Utah, 84114, (801) 538-1900 or visit http://travel.utah.gov.
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