Vocus Helps National Crime Prevention Council Take a Bite Out of PR Challenges McGruff® Agency Group Expands Use of Vocus Public Relations Software
LANHAM, Md., July 29, 2004 – Vocus, Inc., the global leader in on-demand software for public relations and government relations, today announced that the National Crime Prevention Council (NCPC), the non-profit crime prevention organization best known for McGruff the Crime Dog®, has renewed its subscription to Vocus PR software and added additional optional features.
NCPC has managed its public relations with Vocus software since last summer. According to Todd Post, Assistant Director of Communications, NCPC will launch an online press center accessible from its home page using the turnkey Vocus Online Newsroom product. This popular component of the Vocus PR software suite allows organizations to maintain a 24/7 media presence that journalists and the public can go to for press releases, collateral, executive bios and the latest company news. Each client’s Vocus Online Newsroom has the same look and feel as the rest of its Web site even though the newsroom is actually hosted and maintained by Vocus. Another feature that NCPC will use is Vocus Email Campaigns. Email Campaigns will allow the organization to create HTML email messages that enable recipients to download documents, visit Web sites, provide feedback, and take other actions from within the body of the email message. What’s more, the Vocus product will even keep track of which recipients actually open the messages and which actions they take.
"Through Vocus our agency has all the features we need in one service,” said Post. "Vocus was the best choice for us because it provided all the services we wanted at a price we could afford."
"Organizations realize that on-demand software for public relations is the only choice for PR success and that Vocus is the clear choice for leaders like the National Crime Prevention Council," said Rick Rudman, president and CEO, of Vocus. "Vocus is the market leader in on-demand software for public relations and provides customers with a proven track record of innovation and success."
About Vocus, Inc.
Vocus (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in four languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit www.vocus.com or call 800.345.5572.
About the National Crime Prevention Council The National Crime Prevention Council (NCPC) is a private, nonprofit, tax-exempt [501(c)(3)] organization whose mission is to enable people to create safer and more caring communities by addressing causes of crime and violence and reducing opportunities for crime to occur. NCPC manages the McGruff ®Take A Bite Out Of Crime® public service advertising campaign and publishes books, kits of camera-ready program materials, posters, and informational and policy reports on a variety of crime prevention and community-building subjects. NCPC offers training, technical assistance, and a national focus for crime prevention- acting. It acts as secretariat for the Crime Prevention Coalition of America, which consists of federal, national, state, and state organizations committed to preventing crime. It hosts Web sites that offer prevention information to adults, teens, and children and helps communities, and help anchor prevention policy into policy and program. It also operates demonstration programs in schools, neighborhoods, and entire jurisdictions and takes a major leadership role in youth crime prevention and youth service; and . It administers the Center for Youth as Resources and the Center for Faith and Service is perhaps best known for. Visit NCPC at www.ncpc.org .
