Goodwill Industries International Gains New Efficiencies Using Vocus Public Relations
Increases productivity by 50% using Public Relations Automation software suite
LANHAM, Md - August 07, 2002 - Vocus, Inc., the leading provider of Web-based software for public relations automation (PRA), today announced that Goodwill Industries International has adopted the Vocus PRA suite. Goodwill Industries, a non-profit organization that provides job training and career services to 500,000 people annually, chose the Vocus Public Relations suite to help streamline operations, enhance management control, deliver measurable results and improve the overall effectiveness of their communications programs.
Goodwill Industries International was looking for a complete end-to-end solution to support and enhance the myriad activities they direct and manage on a daily basis. Goodwill selected the Vocus PRA suite because the sophisticated online system provided them with unparalleled functionality to track news pitches and interactions with the media, manage projects and events and analyze news coverage. Vocus Public Relations also provided Goodwill's media relations team with all of the tools and data needed to deliver outstanding support to the news media and the organization's executive team.
"We've increased our efficiency by 50% since adopting Vocus Public Relations," said Christine Nyirjesy Bragale, Director of Media Relations for Goodwill Industries International. "Vocus Public Relations has been especially valuable in measuring the results of our Centennial celebration events. Today, we have clear insight into our corporate communications activities and news coverage - something that was difficult to accomplish without Vocus."
"More and more communications and marketing executives are realizing the value that PRA adds in controlling and directing communications programs" said Rick Rudman, president and CEO of Vocus, Inc. "Vocus offers great strategic advantage without the overhead, cost or implementation demands of conventional client/server software, and we are pleased that Goodwill is benefiting from the Vocus solution."
About Vocus, Inc.
Vocus (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in four languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit www.vocus.com or call 800.345.5572.
Goodwill Industries International - Christine Nyirjesy Bragale, Director of Media Relations, 240.333.5264, christine.bragale@goodwill.org
