Vocus On-Demand Public Relations Software Promotes PR Success at AHIMA
LANHAM, Md., April 15, 2005– Vocus, Inc., the global leader in on-demand software for public relations and government relations, today announced that the American Health Information Management Association (AHIMA) has extended its subscription with Vocus to help them plan, execute and measure their public relations programs.
AHIMA is the premier association of health information management (HIM) professionals. Founded in 1928 to improve the quality of medical records, AHIMA is committed to advancing the HIM profession in an increasingly electronic and global environment through leadership in advocacy, education, certification, and lifelong learning.
According to Kevin Gould, Director of Public Relations at AHIMA, Vocus PR software has become a fundamental part of the way they manage and coordinate their PR activities.
“Vocus software helps us build very targeted media lists, distribute interactive press releases, monitor news coverage, tracks issues, and organize our collateral,” said Gould. “Vocus has become the integral product for the department; it has simply become part of the way we do our job.”
Vocus provides the only totally integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“Public relations professionals are facing a new world order in which technology is playing a larger role than ever before,” said Rick Rudman, president and CEO of Vocus. “Vocus is leading the charge, providing software that is effortlessly solving problems and making PR departments more efficient in the digital communications age.
About Vocus, Inc.
Vocus (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in four languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit www.vocus.com or call 800.345.5572.
About AHIMA AHIMA is the premier association of health information management (HIM) professionals. AHIMA’s 50,000 members are dedicated to the effective management of personal health information needed to deliver quality healthcare to the public. Founded in 1928 to improve the quality of medical records, AHIMA is committed to advancing the HIM profession in an increasingly electronic and global environment through leadership in advocacy, education, certification, and lifelong learning. For information about the Association, go to www.ahima.org.
