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2008 was a year of unprecedented change for the media industry, and the pace of media layoffs and consolidation shows no sign of slowing. How prepared are you to adjust your media outreach strategy?
Armed with the right tools and today’s technology, PR professionals can navigate the changing media landscape. Get the view from both sides of the newsroom and learn how it is still possible to get the coverage that you want and secure the results that you need.
Join Peter Shankman, founder of HARO – Help A Reporter Out™ and Gaylord Entertainment’s Kim Keelor to discuss effective methods for targeting the media and reaching your audience.
The webinar will provide techniques to:
- Use the latest technology to build strong media relationships
- Sharpen your media targeting strategies and pitching skills
- Leverage the Internet to directly reach target media, customers, prospects and more
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